Elon Musk’s X Launches Premium Username Marketplace Starting at $2,500
X, the platform formerly known as Twitter, is rolling out a username marketplace exclusively for Premium Plus and Business subscribers. Handles begin at $2,500, with rare or coveted usernames potentially reaching seven-figure valuations. The MOVE underscores Elon Musk's aggressive monetization strategy for dormant digital assets.
The marketplace categorizes usernames into two tiers: priority handles, available at no extra cost, and premium handles, which command steep prices based on demand. Ownership requires maintaining an active subscription, with acquired handles freezing previous usernames to prevent resale or reuse.
Legal ambiguities persist around inactivity thresholds and transfer protocols, introducing risks for buyers. Meanwhile, the initiative could spur ancillary markets for handle valuation tools and brand monitoring services as digital identities gain tangible economic value.
